Best Marketing Automation Software - Editor's Choice
#1 Ennect - Web Marketing Tools                                                 
Review date: 01.02.2012

Description:

Marketing can be considered to be the lifeblood of all organizations and businesses. Ennect allows you to send email newsletters and report data through surveys. This market research software also enables to help marketing professionals increase the value of lead generation and maximize sales resources.

Screenshots

Price:

Free Demo

Advanced Features:

  • Brand customization
  • Web-based email marketing software
  • Saves time in survey execution
  • Can post survey on Website
  • Verbatim responses overview
  • Pay only for what you need
  • Visual graphs provide quick read

Review:

Best of all, you can implement sweepstakes using Ennect Sweeps and customize your emails to support your brand logo.
  • Ability to send bulk emails at the rate of 40,000 to 60,000 per hour.
  • Enables to transfer opt-outs from one list to another.
  • No setup costs. Includes email broadcasting and starter templates. Helps you get more marketing done.
  • You can send visually emails and analyze results and create online surveys.
  • Ability to pass variables in survey url for tracking.
  • You can send free email invites to participate in survey.
  • You can customize the look of the survey templates.
  • Supports all marketing functions: asset management, campaigns, online surveys, leads.
Overall, Ennect offers advanced web-based marketing tools allowing to send conduct online surveys, and implement sweepstakes. Besides, with a web browser, Ennect Event enables you to manage event registrations for both exhibitors and attendees.

#2 Aprimo - Integrated Marketing Software                                
Review date: 01.17.2012

Description:

This enterprise marketing management solution enables you to optimize your most critical marketing operations.

Screenshots

Price:

Free demo

Advanced Features:

  • True multi-channel solution
  • Intuitive role-based application
  • Configurable solution
  • Exception reporting
  • Dynamic processes monitoring
  • Offers hosted system
  • Available as an on-site package

Review:

Best of all, this Web-based suite provides a multi-windowing system in one browser including an integrated XML toolkit.
  • Lets you measure the results of any campaign you create.
  • Comes with a full control of the user interface making the solution more flexible to use.
  • Offers a graphical user-environment with an HTML client interface.
  • Allows you to start with simple rules for identifying priority leads.
  • Additional dashboards can be defined for each user as needed.
  • Database is extensible to build a detailed profile of customer's behavior.
  • The software enables you to develop tailored responses to actions.
Please note that the Aprimo Professional edition is available only as a Web-based, on-demand solution.

#3 Email Marketing Director                                                          
Review date: 01.27.2012

Description:

This email marketing software is able to help you to boost the visual appeal of the newsletter and campaigns. Besides, you can import your other HTML campaigns. You also can manage an unlimited number of customizable groups and verify recipients with ease.

Screenshots

Price:

$495

Software Summary:

Note: Evaluation version has 10 email limit. Includes campaign metrics with online help files. Available for Windows, only.

Main Features:

  • Access campaign metrics
  • Database Integration
  • Free built-in HTML templates
  • Easy to organize your contacts
  • Able to monitor results
  • Advanced e-mail campaign technology
  • Automatic scheduler
  • Database filtering
  • Email list management

Review:

  • You don’t need to have too much technical knowledge to use it. New color calendar for campaign planning.
  • You can create and reuse an unlimited number of email campaigns.
  • Allows you to view your email in three different ways.
  • Enables to check each delivery and whether or not the email address is valid.
  • Allows you to deliver personalized email marketing campaigns including follow-up emails to customers.
  • You can add attachment, logo with hands-free unsubscribe processing.
  • Ability to add personalization to any email message you send.
Overall, probably one of the least expensive priced software available in the market. In addition, their cusomer support is available through submitting form, phone call, live Chat.
#4 PoliteMail                                                                                  
Review date: 01.22.2012

Description:

This email marketing enables you to send any email addresses in Outlook. Moreover, you can call prospects almost at the same time they're reading the email. Easy to set up and get running. Best of all, no monthly fees: you can try it free.

Screenshots

Price:

From $99.00

Software Summary:

Every template can be shared among users.

Main Features:

  • Visual template creator
  • Forward tracking
  • Comparative reporting
  • Compatible with Outlook
  • Free trial

Review:

You can customize categories group contacts according to type such as: prospects, customers...
  • Includes a full list management including segmenting.
  • This email marketing software allows you to analyze open rates and replies.
  • Automatic bounce handling and A/B test.
  • Supports Windows 7.
  • You can click and forwards in real-time.
In addition, you add your own, save parts of messages - attachments, texts - and share it all with other users. However, links and graphics insertion is not user friendly. Dedicated to sales reps doing individual personalized emails.

#5 Marketo - On demand Solution                                                
Review date: 01.21.2012

Description:

From a sales perspective, this marketing automation platform allows you to measure online campaigns, as well as nurturing, scoring and prioritizing leads. Moreover, you can start small and grow with your needs.

Screenshots

Price:

From $1500.00 per month

Software Summary:

Leads can enter a campaign through triggers and campaigns can be scheduled to run at regular intervals.

Main Features:

  • Simple assigning of leads
  • Designed by B2B marketers
  • No skills or knowledge required
  • Drag-and-drop functionality
  • No additional hardware

Review:

Besides, you can create forms to capture data with templates including variables selected from the Marketo database.
  • You can create advanced campaigns and workflow or marketing process with the same interface.
  • Enables to add A/B testing for landing pages.
  • The application it covers all the demand generation bases: prospect database, outbound email, analytics, etc.
Overall, the ability to create landing pages on the fly enables you to save time, money and effort. Besides, the interface is easy to navigate and very intuitive. Finally, Marketo's lead management system can provide better service to tour customer resulting better customer loyalty.

Email and Marketing Automation Software
  • The marketing automation solutions are designed to meet the needs of both sales and marketing.

    These real-time platforms enable immediately to alert sales for right-time follow up and also monitor prospects’ online behavior.

    At last, they could be part of a company’s customer relationship management (CRM) system.

    Here, you will find web-based automation software able to help businesses streamline their marketing efforts by using automatic email marketing and others CRM tools.
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