Best Brand Management Software - Editor's Choice
#1 One2edit - Web Application                                                    
Review date: 01.17.2012

Description:

Developed for the marketing department, its browser-based interface allows you to edit, correct and approve documents via the Internet, such as: brochures, books or flyers without needing to learn professional layout. Used for brand management application, you can organize your documents freely in folders.

Screenshots

Price:

Free demo

Advanced Features:

  • Open interfaces
  • Support for Mac and Windows documents
  • HTTP application level protocol
  • Multi-client capable
  • Hierarchic proof-reading
  • Scalable platform
  • Web application based on Adobe Flex
  • Use of verified content

Review:

Best of all, the application enables you to reduce errors and time to market for your branded temolates and other documents.
  • Enables to control access to all brand elements within layout.
  • Flexible document export options.
  • Uses Flex and Air applications for WYSIWYG editing.
  • Voice Capture Software Module: you can capture the feeling and intensity of responses.
  • Offers a sophisticated CATI (Computer-Assisted Telephone Interviewing) survey software.
  • Browser-based editing for brand management solution for enterprise.
  • Web-based file sharing.
  • Allows you integrate One2Edit document-editing tools into brand management portals.
Overall, One2Edit enables to streamline workflows within corporate marketing communication departments while maintaining control over brand elements.

#2 Aprimo - Brand Management                                                   
Review date: 01.17.2012

Description:

This integrated and on-demand marketing software solution features enhancements to brand management and email from segmentation. Besides, Aprimo Brand Management allows you to reduce print production costs by up to 30% and eliminate warehouse costs by storing documents electronically.

Screenshots

Price:

Free demo

Advanced Features:

  • Rich software application
  • Marketing resource management
  • On-premise software
  • Marketing asset production
  • Can be accessed 24/7
  • Software accessed through a web-browser
  • Ensures brand consistency
  • Easy integration

Review:

  • Enables to support the brand promise and strategy of the business.
  • Offers marketing automation solution.
  • Allows you to defining a brand architecture.
  • Enables to reduce marketing overhead.
  • Allows to personalize collateral to the needs of individual distributors.
  • Provides modules for each role within the marketing function.
  • Enables to maximize the effectiveness of marketing department.
#3 BrandMaker – Marketing Planner                                            
Review date: 01.16.2012

Description:

Headquartered in Karlsruhe, Germany, BrandMaker is a supplier of marketing resource management (MRM) systems. The integrated planning ensures a consistent brand presentation, along with the marketing targets.

Screenshots

Price:

Free Demo

Software Summary:

Best of all, BrandMaker automatically generates a target-performance analysis.

Main Features:

  • Central marketing platform
  • Digital brand scorecard
  • Data preparation
  • Reports and analyses
  • Marketing planner

Review:

  • Enables to create analyses and graphical evaluations concerning performance metrics.
  • Offers an integrated view of the brand’s status.
  • Optional import of performance data from other systems.
  • Provides a foundation for decision-making.
  • Ability to uploade market research data.
  • Value-oriented brand management.
How to manage effective brand assets
  • The pressure on marketing budgets is growing. The brand management system enables you to track and analyze your marketing process and increase production efficiency.

    Moreover, this tool allows you to reduce marketing expenses and time spent searching for marketing content.

    The primary objective is to meet the needs of consumers and customers. By the use of brand management software, you have accurate and effective control on the marketing activities.

    Here, you will find advanced solutions for achieving your business goals.


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