Best Campaign Management Software - Editor's Choice
#1 MetaCommunications                                                              
Review date: 01.16.2012

Description:

Workgroups 2012 R2 enables you to automate your schedules and manage workflows for your staff. It also includes usability enhancements to the Spark! browser-based document reviewer. Besides, this integrated collaborative process and productivity management suite for marketing is available for installation in-house or hosted online.

Screenshots

Price:

From $3,995.00

Advanced Features:

  • Proofing workflows
  • Management solution for workgroups
  • Email invitation. Visual database editor
  • Business process management
  • Integrated suite. Document organizer
  • Cross-platform desktop clients
  • Process automation. On the fly reports

Review:

Best of all, the application now has browser-based proofing tool. No software to install and no training required.
  • Measurement tool: provides free-rotation.
  • Supports .NET plug-ins, SOAP, JSON, and MetaScrip including plug-ins and extensible architecture.
  • Server components can run on Windows 7. Free upgrades are provided to customers.
  • Integrated email sender. Ability to more precisely control the email handling.
  • You can keep all your documents organized in one place.
  • Speed creative and production tasks. Programmatically controlled interface.
  • Allows you to download, and share pre-built solutions.
In addition, built-in support for AutoCAD products, document scanning and OCR workflow capabilities are included in Workgroups 2012 R2. The software is comprised of four core modules: Digital Storage Manager, Approval Manager and Workflow management, document review and approval.

#2 Alterian - Integrated Marketing Platform                               
Review date: 01.17.2012

Description:

This web-based system enables you to support existing workflows and create campaigns and communications for your prospects and customers. Besides, you can improve the results of your marketing by refining selection to targeted segements. Repeat campaigns also can be automated.

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Price:

Free Demo

Advanced Features:

  • Integrated analytic tool. Real-time alerts
  • Multi channel campaigns
  • Granular historical data
  • Closed-loop processing
  • Centralized control from single interface
  • Comprehensive marketing automation
  • Multi level contact history
  • Broad range of analytic searches

Review:

Best of all, the program uses data mining techniques to improve business performance including the ability to incorporate results back into databases
  • Enables you to monitor conversations in all languages. Geographic tracking.
  • Delivering automated and collaborative techniques, the software provides automated workflow and planning solutions.
  • Offers a comprehensive view of scheduled and executed campaigns.
  • Can be run as a stand alone program.
  • Allows a maximum of 5000 employees, per client/business.
  • Provides revenue per response to enable detailed campaign budgeting.
  • Ability to run campaigns more frequently and with a higher degree of precision .
Overall, Alterian campaign management applications enable you to manage the entirety of reporting and analysis, including assignment of channels and audience segmentation.
#3 BetterMail                                                                                  
Review date: 01.24.2012

Description:

This software enables you to create intercactive online surveys and send them via e-mail or post on your web site. Moreover, you can select contacts with complex rules to define any group.

Screenshots

Price:

From $49.00

Main Features:

  • Automated Web forms
  • Full colour graphics
  • Email tracking
  • Web-based surveys and questionnaires
  • Permission based marketing system
  • Filters to cross-reference interests
  • Additional e-mail credits can be purchased

Review:

The program provides a range of options for auto responders including multi-step forms.
  • Includes a free one-on-one online training session.
  • You are able to import graphics from any source to include in your messages and maintain your contact database.
  • You can manage multiple mailing lists from a control panel.
  • Automatically populates your database with business information.
  • You can respond to requests with the appropriate messages.
  • You can generates forms on your web site to collect visitor information.
  • Helps to increase your lead capturing and customer retention capabilities.
In addition, BetterMail's Web-based interface is easy to use. This complete email marketing solution includes autoresponders and campaign management fully automated.

#4 Eloqua                                                                                       
Review date: 01.17.2012

Description:

This lead management solution offers direct mail and website analytics to drive the entire marketing process. It provides the platform for automating and measuring effective B2B marketing programs.

Screenshots

Price:

Free demo

Main Features:

  • Integrated demand generation platform
  • Event management
  • Data integration
  • Lead nurturing with campaign analysis
  • Free trial. Training and support

Review:

You can manage and execute web-based marketing campaigns, across multiple assets.
  • You can automate sophisticated multi-channel marketing campaign.
  • With multi-stage marketing automation, you can improve conversion rates, and delivers higher sales.
  • You can evaluate marketing campaigns and manage customer accounts.
  • You can modify your email marketing campaigns in real-time.
In a nutshell, this web-based application enables you to optimize lead flow across sales and marketing. You also can track prospect inquiries and route qualified leads to the right people.

#5 Mobile Marketing Pro                                                               
Review date: 01.03.2012

Description:

This application allows you to communicate with your customers through SMS text messages, with your cell phone. Besides, create identifiers that can be used in discount coupons.

Screenshots

Price:

From $129.99

Software Summary:

Automatically calculating taxes and deductions and year to date values.

Main Features:

  • Support for long SMSs
  • Attach photos to your customers
  • Group different keywords in your campaign

Review:

Besides, you can use this Payroll Software to custom add housing allowance for clergy employees.
  • Offers automated subscription and deletion system.
  • You can send newsletters or create mobile marketing campaigns.
  • The program runs on Windows 2000 Pro, Windows 2000 Server, Windows XP Pro.
Web-based Marketing Software - 2012 Ratings
  • Campaign management software allows you to manage email campaigns, newsletters, and auto responders.

    Besides, you can increase customer value by integrating data mining applications to gain competitive advantage.

    In addition, the success of email marketing can be measured using the campaign performance tracking reports.

    Within this section, you can compare and choose your campaign management solutions that best suit your needs.


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