Best Public Relations Software - Editor's Choice
#1 MediaMiser - Public Relation Solution                                    
Review date: 01.09.2012

Description:

This trend analysis software allows to give media specialists and communications professionals more control in managing diverse media coverage. Designed to help clients stay on top of all opinions, regardless of the source.

Screenshots

Price:

Free Demo

Advanced Features:

  • Daily media monitoring
  • Web-based interface
  • Issues management enhancements
  • Competitive analysis
  • Prominence impact measurement
  • Twitter functionality
  • Fully customizable fields

Review:

Best of all, you can upload all relevant content into your MediaMiser account.
  • Allows you to determine campaign ROI and track tone of coverage.
  • Enables to generate media briefings quickly and effectively.
  • A complete provider of media analysis software and public relations measurement solution.
  • Unlimited storage capabilities.
  • It gives users more control in accessing and tracking news coverage.
  • Provides cost-effective media monitoring and management.
  • Information archived to an SQL database.
  • Suite is available to companies under a licensing agreement.
  • Software enables you to supports optical character recognition.
  • Upload information simply via your Web browser.
Besides, this Web-based media management and analysis software solution allows you to support English and French, and other languages upon request.

#2 Connectus                                                                                 
Review date: 01.17.2012

Description:

Public relations professionals can manage multiple clients' brand pages. Thanks to this online communications software, you can increase visibility and create and manage a message in over 200 industries.

Screenshots

Price:

Free Demo

Advanced Features:

  • Multi-user. RSS Feed
  • Available to companies of all sizes
  • Press release distribution
  • Manages marketing knowledge
  • Online PR management solution
  • Collaborative tools
  • Media monitoring and measurement services
  • Integrated press office software

Review:

Best of all, events and updates are sent to all subscribed media professionals.
  • Enables to reach journalists by industry and subject matter.
  • Designed to be an easy-to-use communications tool with members of the media community.
  • You can create an online newsroom.
  • Program enbles you to distribute press releases.
  • You can post information for writers.
  • Web-based non-downloadable social media application.
  • Allows organizations or associations to share information and ideas online with other members.
  • Media Pro is an option within the PRSafe application.
Please note that Connectus products and services are currently available in English only.

#3 Publicity Builder - Professional Public Relations Software   
Review date: 01.22.2012

Description:

Many things can increase sale. This software contains several business marketing plans and tools to help you plan and track a marketing plan. Moreover, it uses your own copies of Word and Excel.

Screenshots

Price:

From $99.95

Software Summary:

Publicity Builder offers PR plan and sample press release templates, worksheets and letters.

Main Features:

  • PR tutorial
  • Compatible with PC or Macintosh
  • Comparison chart
  • PR planning and phone pitch
  • Press releases
  • Excel budgeting worksheets

Review:

  • Compatible with most word-processing software and spreadsheet software.
  • Enables you to create and deliver a PR campaign.
  • It includes tools for everyday marketing tasks.
  • It analyzes marketing options.
  • The program works with your Microsoft Office software.
  • You can add your own external documents or new sections.
  • Includes a collection of public relations management templates.
  • Menus are well laid out. The interface is smooth.
Ideal for planning projects and programs, creating marketing materials. Just practical and well presented information.
#4 Vocus - On Demand Software for PR Management                
Review date: 01.19.2012

Description:

The program allows you to have an online media presence that the PR department can easily manage and maintain. Besides, it provides a version of its public relations software that supports accessibility technology.

Screenshots

Price:

Free Demo

Software Summary:

The web-based application offers 128-bit SSL for secure HTTP connections between client computers and servers.

Main Features:

  • Collateral management
  • Media Database is updated daily
  • Optional add-on modules
  • Available in seven languages
  • Press release distribution
  • Free PR software demo
  • Social media monitoring

Review:

Besides, users can automatically access all their public relations activities with each media contact.
  • You can create an integrated briefing center.
  • Database is integrated with their suite of on-demand modules.
  • Scalable application and secure system architecture.
  • Customers can monitor news from both print and online sources.
  • You can store press kits, data sheets, profiles and logos.
  • You can use over 140 charts and graphs with optional analytics.
In addition, Vocus Mobile enables customers to manage online media relations and monitor news From Blackberry, iPhone and other smartphone devices.

#5 DNA13 - Customized real-time media monitoring                 
Review date: 01.10.2012

Description:

Today's audience talk. This program allows you to increase efficiency of Public Relations activities by sharing issues and media content in a single application and by delivering a synchronized corporate response.

Screenshots

Price:

Free demo

Software Summary:

Monitoring consumer-generated media is critical for ensuring that you are staying on top of your reputation.

Main Features:

  • Spam-free blogs
  • Centralizes collaboration
  • Complete management application
  • Message boards

Review:

Besides, its integrated report templates enable you to analyze media coverage and communication activity.
  • Enables you to monitor consumer-generated media.
  • A web-based application for media intelligence.
  • Offers you comprehensive social media coverage, with new resources.
  • Delivers streaming video content directly to your desktop.
Overall, this on-demand application for media intelligence and PR management offers Web-based for public relations and government relations professionals. Enables to generate media coverage reports.

How to Manage your PR more effectively?
  • Public relation software enables you to meet the needs of today’s communications professionals. They help you to minimise risk and effort.

    Features should be included: media contact management, reporting and analysis tools with templates of PR materials.

    Here, you will find PR software solutions can help you target, track and manage your media contacts.


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